DRIVEN WINS SUPERSTROKE GOLF ACCOUNT

 Ferndale, MI - DRIVEN has been awarded advertising and marketing duties for SuperStroke Golf, maker of one of the leading putter grips on the PGA Tour. The account was awarded to DRIVEN after an agency review by SuperStroke and included several other national competitive shops.

“We were looking for an agency partner that didn’t fit the traditional agency mold, because our products do not fit the traditional golf mode so to speak,” said Dean Dingman, President of SuperStroke. “This group thinks outside of the box from the very start and we’re excited for them to help us develop our brand as it continues to pick up steam around the world.”

The new AOR relationship will serve as a launch pad for SuperStroke to leverage the brand and retail presence that they have built in the marketplace over the past few seasons.  SuperStroke, is considered by many industry insiders to be one of the hottest putter grips on the PGA Tour and has generated much recognition on the Tour with players winning $20.1 million using SuperStroke putter grips.

“We’re very excited about working with SuperStroke,” says Brian Cusac, one of DRIVEN’s four Principals and Co Chief Creative Officer. “This is an exciting category for us to work in because of the strength of the SuperStroke product. It really is quite a departure from what people traditionally think about for putter grips.”

Over 100 PGA tour players have played SuperStroke grips on the PGA Tour, Nationwide Tour, Champions Tour and European Tour of the last three seasons.  Jason Dufner who has won two PGA Tour events this year uses the grip.  “This grip can help the best players in the world post better scores and improve their putting,” says Dingman,  “Golfers look for results and our grips are making things happen.”

“For golfers, this is breakthrough technology and we’re ready to help our new clients do some breakthrough work in the category,” says Kevin Woods, Principal, and Chief Operations Officer of DRIVEN.  “More people need to know the impressive SuperStroke story.”

SuperStroke USA is a leading edge golf club putter grip company known for revolutionary putter grip technology that helps keep your hands relaxed while putting.  They are located in Wixom, MI and a currently considered to be the #1 grip technology on the PGA Tour. Visit SuperStrokeUSA.com for more info.

DRIVEN is a growing boutique agency made up of professional renegades and rebels from the world of “big” advertising. They bring experience and knowledge from working on some of the largest brands in the world to the table for clients of all sizes.  The agency team includes award-winning writers and art directors, as well as, artists, musicians, strategic thinkers, media planners, and dreamers, all of whom are DRIVEN to deliver cutting edge solutions. Visit www.drivensolutionsinc.com to learn more.

What is a Brand and why is it important?

Why is a brand important?

It’s important because it’s your REPUTATION.

     It was originated from cattlemen who used a hot iron stamp to differentiate one from another.  That is important because that is truly what companies and brand are out to accomplish – to stand out amongst the others.

      It is the sum of your business parts and how you are perceived by people – it’s not just a name, logo, brand line, colors, words, sounds but all of those things working together including what the staff says to customers before, during and after the sale. It’s how they feel when they do business with you, it’s your tone of voice and culture.  All those things transform into a perception and form your brand personality in the minds of consumers.  It is HOW THEY THINK AND FEEL ABOUT YOU and if they want to be associated, helping them make the decision to do business with you.

      Brands aren’t built overnight but over time, they EVOLVE for better or worse.  The time and money you invest to establish a great reputation must cascade all your attributes and culture internally and externally to the marketplace.  When all those things are strategically done right, brands are established.