Monday, October 15, 2012
It's Stout Season at Founders Brewing Company
Monday, October 1, 2012
DRIVEN Expands Media Buying Department
At DRIVEN, our media
strategy begins by researching your overall marketing and communications
mission. Our first step is to analyze
your business goals, objectives, and target market. The media strategy and media plan are then
tailored from your media requirements, business purpose and media budget in
combination of research tools, third party surveys and industry experience.
In an increasingly fragmented and evolving media marketplace, we understand the need to craft a media plan and use the most powerful media channels in order to hit the intended audience in the most effective way possible. At this stage, we evaluate and brainstorm all mediums available whether traditional media, outdoor, transit, digital, mobile, et al and tailor a media plan that is aligned with client requirements, geographic coverage areas, budget and business goals utilizing the most effective communication channels for the campaign.
We know the target market must be exposed to your message and more importantly, feel compelled to act on it. We get your message out to your audience by negotiating aggressively, securing competitive schedules, adding value through no charge promotional opportunities, requesting favored positions - and making every media dollar work harder by leveraging our advertising clout and strong media relationships in order to make every single campaign that much stronger.
From cradle to grave, we are committed to ensuring our client’s results. Once our media schedules are placed, our work continues with a complete media stewardship plan. That is, we monitor the stations on a weekly basis in order to ensure our schedules run as ordered, vie for the best possible placement and reconcile media invoices for accuracy. Throughout the course of the media plan, DRIVEN continues to evaluate promotional opportunities on behalf of our clients, push for added value beyond what was negotiated and maximize our client’s return on investment.
www.drivensolutionsinc.com
In an increasingly fragmented and evolving media marketplace, we understand the need to craft a media plan and use the most powerful media channels in order to hit the intended audience in the most effective way possible. At this stage, we evaluate and brainstorm all mediums available whether traditional media, outdoor, transit, digital, mobile, et al and tailor a media plan that is aligned with client requirements, geographic coverage areas, budget and business goals utilizing the most effective communication channels for the campaign.
We know the target market must be exposed to your message and more importantly, feel compelled to act on it. We get your message out to your audience by negotiating aggressively, securing competitive schedules, adding value through no charge promotional opportunities, requesting favored positions - and making every media dollar work harder by leveraging our advertising clout and strong media relationships in order to make every single campaign that much stronger.
From cradle to grave, we are committed to ensuring our client’s results. Once our media schedules are placed, our work continues with a complete media stewardship plan. That is, we monitor the stations on a weekly basis in order to ensure our schedules run as ordered, vie for the best possible placement and reconcile media invoices for accuracy. Throughout the course of the media plan, DRIVEN continues to evaluate promotional opportunities on behalf of our clients, push for added value beyond what was negotiated and maximize our client’s return on investment.
Benefits:
- Driven offers entire campaign
management - from research to planning to
buying - across all media channels. Each strategic recommendation is budget based and media neutral to provide the most efficient media delivery. - Driven is a leader in creating and
executing profitable advertising
strategies - Driven is a volume buyer saving clients thousands of dollars with our buying clout
- Driven has over 25 years experience placing millions of media dollars to promote and grow clients business.
www.drivensolutionsinc.com
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