New Founders Brewing Co. cans designed by the talented folks at DRIVEN in Ferndale Michigan

Driven designs Founders Brewing Company's new All Day IPA & Centennial IPA packaging and beer cans.

It's Stout Season at Founders Brewing Company

DRIVEN brewed up this fun little reminder for our friends at Founders to let folks know the 2012 Breakfast Stout Season is upon us - www.drivensolutionsinc.com

DRIVEN Expands Media Buying Department

At DRIVEN, our media strategy begins by researching your overall marketing and communications mission.  Our first step is to analyze your business goals, objectives, and target market.  The media strategy and media plan are then tailored from your media requirements, business purpose and media budget in combination of research tools, third party surveys and industry experience.

In an increasingly fragmented and evolving media marketplace, we understand the need to craft a media plan and use the most powerful media channels in order to hit the intended audience in the most effective way possible.  At this stage, we evaluate and brainstorm all mediums available whether traditional media, outdoor, transit, digital, mobile, et al and tailor a media plan that is aligned with client requirements, geographic coverage areas, budget and business goals utilizing the most effective communication channels for the campaign.

We know the target market must be exposed to your message and more importantly, feel compelled to act on it.   We get your message out to your audience by negotiating aggressively, securing competitive schedules, adding value through no charge promotional opportunities, requesting favored positions - and making every media dollar work harder by leveraging our advertising clout and strong media relationships in order to make every single campaign that much stronger.

From cradle to grave, we are committed to ensuring our client’s results.  Once our media schedules are placed, our work continues with a complete media stewardship plan.  That is, we monitor the stations on a weekly basis in order to ensure our schedules run as ordered, vie for the best possible placement and reconcile media invoices for accuracy.  Throughout the course of the media plan, DRIVEN continues to evaluate promotional opportunities on behalf of our clients, push for added value beyond what was negotiated and maximize our client’s return on investment.  

Benefits:

• Driven offers entire campaign management - from research to planning to
  buying - across all media channels.  Each strategic recommendation is budget based and media neutral to provide the most efficient media delivery.
• Driven is a leader in creating and executing profitable advertising
  strategies
• Driven is a volume buyer saving clients thousands of dollars with our buying clout
• Driven has over 25 years experience placing millions of media dollars to promote and grow clients business.

For more information call 248-548-3393 or email us at info@drivensolutionsinc.com
www.drivensolutionsinc.com 

DRIVEN WINS SUPERSTROKE GOLF ACCOUNT

 Ferndale, MI - DRIVEN has been awarded advertising and marketing duties for SuperStroke Golf, maker of one of the leading putter grips on the PGA Tour. The account was awarded to DRIVEN after an agency review by SuperStroke and included several other national competitive shops.

“We were looking for an agency partner that didn’t fit the traditional agency mold, because our products do not fit the traditional golf mode so to speak,” said Dean Dingman, President of SuperStroke. “This group thinks outside of the box from the very start and we’re excited for them to help us develop our brand as it continues to pick up steam around the world.”

The new AOR relationship will serve as a launch pad for SuperStroke to leverage the brand and retail presence that they have built in the marketplace over the past few seasons.  SuperStroke, is considered by many industry insiders to be one of the hottest putter grips on the PGA Tour and has generated much recognition on the Tour with players winning $20.1 million using SuperStroke putter grips.

“We’re very excited about working with SuperStroke,” says Brian Cusac, one of DRIVEN’s four Principals and Co Chief Creative Officer. “This is an exciting category for us to work in because of the strength of the SuperStroke product. It really is quite a departure from what people traditionally think about for putter grips.”

Over 100 PGA tour players have played SuperStroke grips on the PGA Tour, Nationwide Tour, Champions Tour and European Tour of the last three seasons.  Jason Dufner who has won two PGA Tour events this year uses the grip.  “This grip can help the best players in the world post better scores and improve their putting,” says Dingman,  “Golfers look for results and our grips are making things happen.”

“For golfers, this is breakthrough technology and we’re ready to help our new clients do some breakthrough work in the category,” says Kevin Woods, Principal, and Chief Operations Officer of DRIVEN.  “More people need to know the impressive SuperStroke story.”

SuperStroke USA is a leading edge golf club putter grip company known for revolutionary putter grip technology that helps keep your hands relaxed while putting.  They are located in Wixom, MI and a currently considered to be the #1 grip technology on the PGA Tour. Visit SuperStrokeUSA.com for more info.

DRIVEN is a growing boutique agency made up of professional renegades and rebels from the world of “big” advertising. They bring experience and knowledge from working on some of the largest brands in the world to the table for clients of all sizes.  The agency team includes award-winning writers and art directors, as well as, artists, musicians, strategic thinkers, media planners, and dreamers, all of whom are DRIVEN to deliver cutting edge solutions. Visit www.drivensolutionsinc.com to learn more.

What is a Brand and why is it important?

Why is a brand important?

It’s important because it’s your REPUTATION.

     It was originated from cattlemen who used a hot iron stamp to differentiate one from another.  That is important because that is truly what companies and brand are out to accomplish – to stand out amongst the others.

      It is the sum of your business parts and how you are perceived by people – it’s not just a name, logo, brand line, colors, words, sounds but all of those things working together including what the staff says to customers before, during and after the sale. It’s how they feel when they do business with you, it’s your tone of voice and culture.  All those things transform into a perception and form your brand personality in the minds of consumers.  It is HOW THEY THINK AND FEEL ABOUT YOU and if they want to be associated, helping them make the decision to do business with you.

      Brands aren’t built overnight but over time, they EVOLVE for better or worse.  The time and money you invest to establish a great reputation must cascade all your attributes and culture internally and externally to the marketplace.  When all those things are strategically done right, brands are established.

DRIVEN launches new brand campaign for Tapper's Diamonds and Fine Jewelry

Check out the world premier television spot for Tapper's Diamonds and Fine jewelry. Spot launches tomorrow, see it here first.

DRIVEN launches new work for Wayne State University