DRIVEN is launching "Project Give Back" to help charities.

OK. I’m sick of everyone being bummed out all the time about the current “situation.” Sure, it’s difficult to grow business in today’s climate. But I think we need to look at the bigger picture. It's about much more than that trying to figure out how to get through these tough times. It's about doing great things every day both personally and professionally. It's about going above to produce cutting edge work that delivers results for clients but also beyond. It's about doing smart work and helping those who help you. It's about giving back and trying to change the world by doing more.

I know. Get to the point Woods. I was watching a show the other evening and it truly inspired me to do try and do something with my expertise. To try and do something no other advertising agency has done, that I know of. It kind of a play off of a belief that we have at DRIVEN, which is, if you can help a business why not try to help make the world be a better place at the same time. By thinking about how work can accomplish a clients goals and giving to society, you can do something for your customers and beyond.

It’s not rocket science. It’s a pretty simple premise. So we’re going to try it. Driven Solutions Inc. is launching: "Project Give Back." For each national advertising client we produce an ad for, a percentage donation on each campaign will be given to a charity of their choice. Ideally, we would include a "Project Give Back" logo on the clients ad representing that a portion of the ad went to charity in an effort to help those in need and make the world better for others.

So that’s our little big idea to try and make a difference. If you would like to participate in this program call Driven at 248 548 3393. Lets do some great work and help others in need.