Monday, July 11, 2011

DRIVEN Launches New Brand Campaign for Henry Ford Village


DRIVEN announced today that they have developed and launched a new brand campaign targeted towards the senior retirement bound audience. The campaign, which carries the theme-line “You’ve Earned It” will launch with Television and begins airing July 11, 2011.

Located in Dearborn, Mich., Henry Ford Village is Michigan’s most popular Senior Retirement Community. Situated on 35 acres and the birthplace of Henry Ford, they have over 1,000 residents, multiple dining rooms, bank, fitness center, swimming pool, convenience store, salon, transportation and everything in between to provide for retirees. They also provide Assisted Living, Skilled Nursing and a Rehabilitation Center.

The campaign and commercials that will begin airing in July were developed by Michigan based advertising agency, DRIVEN. “For us, this is a very rewarding category to be in,” says Chief Creative Officer, John Cymbal. “This is an audience that has worked hard their entire life – raised their families – been there done that – now it’s time for them to sit back and enjoy life.” Cymbal says the “You’ve Earned It” theme-line is a simple compliment to people that deserve to live the retirement life adventure to the fullest.

To view one of the spots please click on the following: http://www.youtube.com/watch?v=GZ3Sd0twFVQ

To learn more about DRIVEN please visit www.drivensolutionsinc.com
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