Saturday, April 25, 2009

Quickbooks campaign and small business aid

I praise Quickbooks for their campaign to offer free software to those in need in an effort to promote and help the small businesses which is exactly the right target to spark economic growth.

Additionally, Obama needs to help the entrepreneurial business owners and small to medium sized companies in an effort to help America out of this trying time. It makes all the sense in the world to give those companies tax incentives for new hires vs tax breaks on equipment depreciation which only promotes the old economy. If small businesses could ever get a break things would definitely change, and by offering incentives for new hires, the unemployment rate would go down.

http://quickbooks.intuit.com/index.jsp


Monday, April 20, 2009

DRIVEN is launching "Project Give Back" to help charities.

OK. I’m sick of everyone being bummed out all the time about the current “situation.” Sure, it’s difficult to grow business in today’s climate. But I think we need to look at the bigger picture. It's about much more than that trying to figure out how to get through these tough times. It's about doing great things every day both personally and professionally. It's about going above to produce cutting edge work that delivers results for clients but also beyond. It's about doing smart work and helping those who help you. It's about giving back and trying to change the world by doing more.

I know. Get to the point Woods. I was watching a show the other evening and it truly inspired me to do try and do something with my expertise. To try and do something no other advertising agency has done, that I know of. It kind of a play off of a belief that we have at DRIVEN, which is, if you can help a business why not try to help make the world be a better place at the same time. By thinking about how work can accomplish a clients goals and giving to society, you can do something for your customers and beyond.

It’s not rocket science. It’s a pretty simple premise. So we’re going to try it. Driven Solutions Inc. is launching: "Project Give Back." For each national advertising client we produce an ad for, a percentage donation on each campaign will be given to a charity of their choice. Ideally, we would include a "Project Give Back" logo on the clients ad representing that a portion of the ad went to charity in an effort to help those in need and make the world better for others.

So that’s our little big idea to try and make a difference. If you would like to participate in this program call Driven at 248 548 3393. Lets do some great work and help others in need.

DRIVEN searches for the world's best pizza fan

DRIVEN created a contest for Jets Pizza in search of their great fan in an on-line contest. Contestants were to submit a video on why they are the greatest pizza fan on the planet. Joshua won the contest and for good reason. Check it out.

Brand launch spot for Wayne State University

How to be a good client

Friday, April 3, 2009

New DRIVEN spot for Westborn Market - :15 second commercial

Is the economy getting better? The Agency is growing.

Feels like the economy is picking up as companies are beginning to invest in our advertising and marketing services, which is a great sign for the future of our economy. With media deals as good as ever, it is a great time to stand out, grow sales and increase share if your a business owner or marketing director. We have been able to show great returns for our clients this year in a tough marketplace. Those companies who are investing in themselves right now are growing faster than those who are trying to save their way to prosperity. It appears that businesses have waited on the sidelines long enough and are taking matters into their own hands and doing something about it. Those who have weathered the storm are moving forward after a Q1 hiatus.