MICHIGAN BASED AD AGENCY DRIVEN WINS ABC WAREHOUSE ADVERTISING ACCOUNT

Ferndale, Michigan, August 6, 2010 – Growing ad agency DRIVEN has been awarded advertising duties for Michigan based ABC Warehouse, one of the leading consumer appliance and electronics retailers in the Midwest. The account was awarded to DRIVEN after an agency review by ABC that included three other competitive shops.

“We are absolutely thrilled and honored that we were the agency selected to champion this fantastic brand,” says Sam Chiodo, Principal and Chief Marketing Officer of DRIVEN. “This is an exciting market segment to be in, especially with a company like ABC that is such a consistent force.”

The new relationship will serve as a launch pad for ABC to leverage the iconic brand and retail presence that they have built in the marketplace with memorable campaigns including commercials featuring Gordon Hartunian, the company’s founder. “We’re very excited about working with ABC,” says Brian Cusac, one of DRIVEN’s four Principals and Co Chief Creative Officer. “This is a company that has been doing fun, effective, work for years and when your clients are into smart work, you’ve got a huge advantage in the marketplace already.”

“It’s always a learning experience when you’re forming a new partnership with an agency,” said Michael Shelby, Director of Advertising/Marketing at ABC Appliance. “Of course the work always has to come first, but it’s also about the dynamic of the group and we think that DRIVEN will be a very good fit for us.”

DRIVEN was started by four young Detroit ad agency veterans over five years ago and is a full-service agency with 10 full-time staffers and a stable of seasoned creative professionals.

“Our mission is always about producing great ideas and effective solutions for our clients,” says John Cymbal, one of the four DRIVEN Principals and Co Chief Creative Officer. “The folks at ABC know how important a strong brand presence is, so we’re excited to be a part of the team.”

Along with addition of ABC Appliance, Inc., DRIVEN’s client list is made up of many Michigan based companies including Wayne State University, Founders Brewing, United Road, Westborn Markets, Berger Chevrolet, The LaFontaine Automotive Group, Matick Chevrolet, Elite Defense, The Elia Group, PEP Stations, All American Pet Resorts, LogicPlug, TechTown and several others that are out of state.

“We just keep it simple, do smart work, and try to have fun,” says Kevin Woods, Principal and Chief Executive Officer for DRIVEN. “We work hard and smart for our clients and in the end, they can see the results.”

With more than 58 stores and 1,700 employees, ABC Appliance, Inc., is one of the leading consumer electronics retailers in the Midwest. The company was founded in 1964 by the company’s Chairman, Gordon Hartunian and remains a family-owned business. Stores in the ABC Appliance family include ABC Warehouse, Hawthorne Appliance, U.S. Appliance.com and Mickey Shorr. For more information about ABC Appliance, Inc., go to http://www.abcwarehouse.com.

DRIVEN is a small “think-tank” made up of professional renegades and rebels from the world of “big” advertising. They bring the experience of working on some of the largest brands in the world to the table for each client. Their solid relationships within the industry allow them to draw from the best in ideation and includes award-winning writers and art directors, as well as, artists, musicians, strategic thinkers, media planners, and dreamers, all of whom are DRIVEN to deliver cutting edge solutions for select clients. Visit www.drivensolutionsinc.com to learn more.

DRIVEN DETROIT AGENCY CELEBRATES 5TH ANNIVERSARY WITH CONTINUED GROWTH

Ferndale, Michigan, Feb 15, 2009 – On the heels of winning six awards including a “Best of Show” in the Print category for their client Founders Brewing Co. at this past December’s 2009 D Show, DRIVEN, celebrates its fifth anniversary with a slew of MI based AOR wins – LaFontaine Automotive Group, Munder Capital Management, and Elite Arms LLC.

“After weathering last year’s less than stellar economy, we’ve hit the ground running in 2010 and are looking forward to an exciting year,” says DRIVEN Chief Marketing Officer, Sam Chiodo. “We moved from Royal Oak to Ferndale into a new space that we love and we’re winning new business based on our unique creative point of view and significant returns on our respective client’s marketing investments – all proof that creativity, hard work, and results are a winning formula.”

Work for the new AOR clients is underway, with branding efforts for each to hit the streets over the next few months. In it’s sixth year, the agency’s client roster continues to grow including recently launching Michigan based manufacturer of electric vehicle charging stations PEP Stations LLC, and handling several store grand re-openings for Big Boy Restaurants International, LLC.

“It’s tough out there, but we’ve stayed focused on doing the best work we can, and clients of all shapes and sizes can appreciate that,” says one of the agencies Chief Creative Officers, John Cymbal. “I think people are starting to discover that creativity and the nimbleness of a small shop can come in handy at times like these.”

For additional information contact Sam Chiodo at 248 548 3393 or visit www.drivensolutionsinc.com.