Riding high - Detroit Make it Here
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Friday, August 14, 2009
Tuesday, June 30, 2009
Monday, June 29, 2009
DRIVEN - NEVER IDLE
301 w. 4th street, suite 250
royal oak, mi. 48067
p. 248.548.3393
www.drivensolutionsinc.com
Tuesday, June 9, 2009
The spot that got us FIRED
Everyone agency has one. This is ours: The spot that got us fired. With Jet’s Pizza, DRIVEN was hired to create a new brand, increase awareness and grow sales. The strategy was to get noticed, be memorable, define the brand and have fun while doing it. Mission accomplished. For better or for worse.
When this spot hit the airwaves, the phones in the stores started to ring, but so did the phones in the corporate offices. Some people loved the spot, others hated the fact that the guys tongue was hanging out. Some folks even went as far as to say the spot was about oral sex. Wow.
Anyways, the Reader’s Digest version is that sometimes, even when your client asks for something breakthrough and different, even if they sign off on a concept, they’re not always happy with the results. There has to be a tolerance for taking the bad with the good and every client’s threshold is different.
In the end, we’re still very proud of the work that we created for Jet’s, because it was very different from anything else in the market that we were playing in. But, it was a lesson for our agency that even when things are going well for a client, business relationships and tolerance for risk can create a gap that cannot be bridged.
Best,
Your DRIVEN Team
www.drivensolutionsinc.com
Founders Flip Flop In-Store Posters
Driven recently created a series of Flip Flop brand posters for Founders Brewing Company for In-Store signage in the beer section. This example is for their new Double Trouble beer. They have been getting rave reviews from distributors and retailers, Founders sales are up 112% year over year. www.drivensolutionsinc.com
Saturday, April 25, 2009
Quickbooks campaign and small business aid
I praise Quickbooks for their campaign to offer free software to those in need in an effort to promote and help the small businesses which is exactly the right target to spark economic growth.
Additionally, Obama needs to help the entrepreneurial business owners and small to medium sized companies in an effort to help America out of this trying time. It makes all the sense in the world to give those companies tax incentives for new hires vs tax breaks on equipment depreciation which only promotes the old economy. If small businesses could ever get a break things would definitely change, and by offering incentives for new hires, the unemployment rate would go down.
http://quickbooks.intuit.com/index.jsp
Additionally, Obama needs to help the entrepreneurial business owners and small to medium sized companies in an effort to help America out of this trying time. It makes all the sense in the world to give those companies tax incentives for new hires vs tax breaks on equipment depreciation which only promotes the old economy. If small businesses could ever get a break things would definitely change, and by offering incentives for new hires, the unemployment rate would go down.
http://quickbooks.intuit.com/index.jsp
Monday, April 20, 2009
DRIVEN is launching "Project Give Back" to help charities.
OK. I’m sick of everyone being bummed out all the time about the current “situation.” Sure, it’s difficult to grow business in today’s climate. But I think we need to look at the bigger picture. It's about much more than that trying to figure out how to get through these tough times. It's about doing great things every day both personally and professionally. It's about going above to produce cutting edge work that delivers results for clients but also beyond. It's about doing smart work and helping those who help you. It's about giving back and trying to change the world by doing more.
I know. Get to the point Woods. I was watching a show the other evening and it truly inspired me to do try and do something with my expertise. To try and do something no other advertising agency has done, that I know of. It kind of a play off of a belief that we have at DRIVEN, which is, if you can help a business why not try to help make the world be a better place at the same time. By thinking about how work can accomplish a clients goals and giving to society, you can do something for your customers and beyond.
It’s not rocket science. It’s a pretty simple premise. So we’re going to try it. Driven Solutions Inc. is launching: "Project Give Back." For each national advertising client we produce an ad for, a percentage donation on each campaign will be given to a charity of their choice. Ideally, we would include a "Project Give Back" logo on the clients ad representing that a portion of the ad went to charity in an effort to help those in need and make the world better for others.
So that’s our little big idea to try and make a difference. If you would like to participate in this program call Driven at 248 548 3393. Lets do some great work and help others in need.
I know. Get to the point Woods. I was watching a show the other evening and it truly inspired me to do try and do something with my expertise. To try and do something no other advertising agency has done, that I know of. It kind of a play off of a belief that we have at DRIVEN, which is, if you can help a business why not try to help make the world be a better place at the same time. By thinking about how work can accomplish a clients goals and giving to society, you can do something for your customers and beyond.
It’s not rocket science. It’s a pretty simple premise. So we’re going to try it. Driven Solutions Inc. is launching: "Project Give Back." For each national advertising client we produce an ad for, a percentage donation on each campaign will be given to a charity of their choice. Ideally, we would include a "Project Give Back" logo on the clients ad representing that a portion of the ad went to charity in an effort to help those in need and make the world better for others.
So that’s our little big idea to try and make a difference. If you would like to participate in this program call Driven at 248 548 3393. Lets do some great work and help others in need.
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