DRIVEN Creates SuperStroke Golf Logo

DRIVEN creates the SuperStroke Golf logo. SuperStroke Golf has become the premier putting grip in the game of golf and used by many of the most notable players on the PGA Tour.

DRIVEN is a brand creative boutique agency made up of professional renegades and rebels from the world of “big” advertising. They bring experience and knowledge from working on some of the largest brands in the world to the table for clients of all sizes.  The agency team includes award-winning writers and art directors, as well as, artists, musicians, strategic thinkers, media planners, and dreamers, all of whom are DRIVEN to deliver cutting edge solutions. Visit www.drivensolutionsinc.com to learn more.

DRIVEN Launches "Well Played" Brand Campaign For Reverend Guitars

DRIVEN launches the "Well Played" brand campaign for Reverend Guitars with a series of traditional and non-traditional ideas.  The new work will hit  the market this month and includes everything from a full line of Reverend branded merchandise to social media, national print and branded signature guitar work from famed guitarists.  Stay tuned...

Reverend Guitars has grown from auspicious beginnings to become one of the fastest growing, and most respected US guitar companies today. Based in greater Detroit, Reverend enjoys worldwide acclaim, having established an enviable artist roster and numerous industry awards.

DRIVEN Creates Founders Brewing Company 12-Pack Cans and Cases

DRIVEN has designed and created the new Founders Brewing Company 12 pack cans and cases for the ALL DAY IPA which hit the shelves this week.

DRIVEN Launches Ron Asheton Foundation Social Media Promotion with Facebook

DRIVEN launches Facebook campaign for the Ron Asheton Foundation along with Reverend Guitars.

Ron Asheton was an American guitarist and co-songwriter with Iggy Pop for the rock band The Stooges

New Founders Brewing Co. cans designed by the talented folks at DRIVEN in Ferndale Michigan

Driven designs Founders Brewing Company's new All Day IPA & Centennial IPA packaging and beer cans.

It's Stout Season at Founders Brewing Company

DRIVEN brewed up this fun little reminder for our friends at Founders to let folks know the 2012 Breakfast Stout Season is upon us - www.drivensolutionsinc.com

DRIVEN Expands Media Buying Department

At DRIVEN, our media strategy begins by researching your overall marketing and communications mission.  Our first step is to analyze your business goals, objectives, and target market.  The media strategy and media plan are then tailored from your media requirements, business purpose and media budget in combination of research tools, third party surveys and industry experience.

In an increasingly fragmented and evolving media marketplace, we understand the need to craft a media plan and use the most powerful media channels in order to hit the intended audience in the most effective way possible.  At this stage, we evaluate and brainstorm all mediums available whether traditional media, outdoor, transit, digital, mobile, et al and tailor a media plan that is aligned with client requirements, geographic coverage areas, budget and business goals utilizing the most effective communication channels for the campaign.

We know the target market must be exposed to your message and more importantly, feel compelled to act on it.   We get your message out to your audience by negotiating aggressively, securing competitive schedules, adding value through no charge promotional opportunities, requesting favored positions - and making every media dollar work harder by leveraging our advertising clout and strong media relationships in order to make every single campaign that much stronger.

From cradle to grave, we are committed to ensuring our client’s results.  Once our media schedules are placed, our work continues with a complete media stewardship plan.  That is, we monitor the stations on a weekly basis in order to ensure our schedules run as ordered, vie for the best possible placement and reconcile media invoices for accuracy.  Throughout the course of the media plan, DRIVEN continues to evaluate promotional opportunities on behalf of our clients, push for added value beyond what was negotiated and maximize our client’s return on investment.  

Benefits:

• Driven offers entire campaign management - from research to planning to
  buying - across all media channels.  Each strategic recommendation is budget based and media neutral to provide the most efficient media delivery.
• Driven is a leader in creating and executing profitable advertising
  strategies
• Driven is a volume buyer saving clients thousands of dollars with our buying clout
• Driven has over 25 years experience placing millions of media dollars to promote and grow clients business.

For more information call 248-548-3393 or email us at info@drivensolutionsinc.com
www.drivensolutionsinc.com